A new revolution has begun...

It doesn't use fire power BUT the power of $$$!

They are generally grouped in various colours - red, purple, yellow...


And now... brace yourselves... a brand spanking new competitor (well kinda)

Happy mobile prepaid!

The colour however is not exactly defined considering the fact that it changes colour all the time! Maybe it's white - to remain neutral and not be in the telco war.

So here's the story, if you've been in Malaysia long enough, you'll know that telcos, Hotlink (Maxis), Fu-Yoh (Digi) and Xpax (Celcom) has been at it for sometime. One started with 1 sen sms (with tonnes of terms and conditions of course), everyone followed. Another started super low call rates (others followed).

I still remember the time when it cost something over RM 120 for 1 Prepaid Pack. Today, it can be bought for as little as RM 8.50 ~ that's a good 93% reduction!

Then there's a 60 cents per minute call charge to the same region (ie. KL to KL) - now some charge as low as 36 cents NATIONWIDE!

So here's a new competitor in town - using the 014 prefix (a prefix that's used by Digi) called Happy! Why the name happy and who in the right mind would choose a name such as "Happy" is just weird. That aside, what does the new Prepaid competitor offer?


1 TRUE LOW RATE - FOREVER (and I mean FOREVER)
Every call is charged at 1 sen per second - which on the surface looks REALLY expensive - if I were to speak for a minute - that's 60 cents! A 10 minute call would cost 6 bucks! BUT wait... here's the BIG FISH (why fish I don't know - just sounds good), it's capped at 99 cents! - ANYWHERE (in Malaysia of course) and ANY OPERATOR.

So what does this mean? 99 cents for as long as you want... talk more and pay a heck of a lot less - talk less and pay perhaps a bit more. So you either keep your calls REALLY short or REALLY long.

Sounds like a good deal to me.

SMS - second most important cost...
Happy makes it plain and simple - 10 cents to ANY network operator nationwide.

Services
Every service you need (well almost is here - with the exception of 3G) and it's all FREE!

• GPRS / MMS
  
• Call Waiting
• Call Conferencing
• Caller ID
• IDD (International Direct Dial)
  
• International Roaming
• and more!

Want more info, checkout - www.happy.com.my

It all sounds really promising. In fact, at the end of the day, the people who are fighting are HUGE corporations - while WE as consumers get to profit from it. Lower cost + greater value sounds like a brilliant idea to me :) I'm not complaining... ;D

What I'm waiting for is that 1 low flat monthly fee for unlimited phone calls + sms. Now that's gonna be hard to beat. It's definitely coming - just give it time :)